Promoting electric transport and its implementation in the Montreal area

Montreal it’s electric’s Mission

Montreal it’s electric (MIE) is a new non-profit organization that promotes both transport electrification and its implementation in metropolitan Montreal. MIE is proud to present the Fédération Internationale de l’Automobile (FIA) Formula E Championship in Canada as its sole promoter. This event will offer unprecedented exposure for the city and serve as an ideal platform for promoting electric transport. Beyond the race itself, MIE will also devise an annual program with industry partners. Together, they will come up with ways to showcase the potential of electric transport, enhance its promotion, better inform the general public and encourage networking. In so doing, the organization hopes to speed up the transition to more sustainable means of transport.


The mission of Montreal it’s electric: 



Raise overall public awareness of electric transport within the metropolitan area so as to speed up the transition to more sustainable transport and increase its use.


Formula E

Make the Formula E championship a success from a financial standpoint, as well as in terms of attendance and media coverage.



Collaborate with the City of Montreal to step up efforts to promote electric transport, encourage synergy between key stakeholders and maximize benefits for all.



Obtain the necessary financing to adequately promote electric transport to the citizens of the Greater Montreal area.


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Formula E Championship in Montreal


Montreal is driven to be known as a capital city for electric transport. The non-profit organization Montreal it’s electric (MIE) was created with this in mind. Its goal: to foster the growth of transport electrification and its implementation in metropolitan Montreal.

By becoming the sole promoter of the Formula E Championship in Canada, MIE has secured an ideal platform for increasing exposure of electric transport.

What’s more, the event promises to be much more than a race. It will also be the opportunity for families to take part in festivities that highlight electric cars, technology and renewable energy options. By focusing on public awareness, the organization hopes to speed up the transition to more sustainable means of transportation.

The Formula E championship: driving promotion

In addition to raising public awareness of electric transport in an urban environment, Montreal’s arrival on the Formula E racing circuit gives the city pride of place on the world stage.

The Formula E is the most prestigious electric car racing championship in the world. The 10 races scheduled for this third season will take place in major capital cities like Hong Kong, Mexico, Paris, New York and Monaco. Montreal will close out the 2017 season on July 29 and 30 with two races that are sure to get the city revved up.

The Formula E championship differs from the F1 in that it gives younger audiences and families the chance to watch races unfold on an urban circuit. It’s also different in the values that it promotes, namely social responsibility and sustainable development.

Audi, Jaguar, Renault and other prestigious car manufacturers take part in this championship event all over the world, which serves as a testing ground for nothing less than the future of electric vehicles.

Ultimately, Montreal it’s electric hopes that the city and its citizens will embrace electric transport. As promoter, MIE will leverage the impact of the race to inform the public about electric transport and increase awareness of the issues surrounding it. The organization will also roll out a number of related projects in collaboration with Montreal’s key transport electrification stakeholders.

The organization of the event has been entrusted to evenko, one of Canada’s top independent event planners and promoters, who will be responsible for subcontracting and managing all aspects of the race, including marketing. The City of Montreal will be responsible for providing a race course that meets street circuit requirements for the Formula E.

The advent of Formula E in Montreal is an amazing opportunity for global companies to not only discover our city but also take note of the broader potential to promote electric transport throughout Quebec, from our companies to our research infrastructure to our leadership role in the renewable energy sector.



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