Montreal it’s electric (MIE) is a new non-profit organization that promotes both transport electrification and its implementation in metropolitan Montreal. MIE is proud to present the Fédération Internationale de l’Automobile (FIA) Formula E Championship in Canada as its sole promoter. This event offer unprecedented exposure for the city and serve as an ideal platform for promoting electric transport. Beyond the race itself, MIE will also devise an annual program with industry partners. Together, they will come up with ways to showcase the potential of electric transport, enhance its promotion, better inform the general public and encourage networking. In so doing, the organization hopes to speed up the transition to more sustainable means of transport.